STERLING POLISH CELEBRATES 75 YEARS ANNIVERSARY

STERLING POLISH – 75 YEARS OF SUCCES

Sterling Polish is one of the rare illustrious Danish companies that can celebrate their 75th anniversary. The factory in Gentofte was designed and built specifically for Sterling Polish in 1948, so every one of the building’s bricks tells a story.

COOPERATION WITH GEORG JENSEN

Pride and great enthusiasm can be felt when one chats with CEO Hans Glavind Rasmussen, who has been at the head of the table since 1987, when he took over the company from his father, Arno Rasmussen.

Hans Glavind Rasmussen tells it like this: ‘My father worked as executive secretary with Georg Jensen during the war. At that time, they had trouble getting sufficient silver as a commodity, so there was a need to think in new, profitable ways. An idea was conceived to develop a product that people could polish their silverware in. My father was commercially minded and neither jewelry man nor chemist, but he found a skilled chemist who created the first silver polishing powder that, mixed with water, created a paste that you could smear onto silverware and subsequently rinse in water. That marked the beginning of Sterling Polish’.

The product quickly became a success. A few years after the war, due to lack of space it became necessary to move out of the basement in Pilestræde and into the new premises. For that reason, Georg Jensen decided to build the factory here on Nybrovej, where Arno Rasmussen was asked to take over operations. And because silver and copper polishes are closely related to other polishes, soon the range was expanded to include, among others, furniture polish, which could easily be produced on the same machines. This and kitchen cleaning products emerged in the wake of the success of silver polishing agents.

The cooperation with Georg Jensen continued until 1967, when it was decided to focus on the business of silverware, but the partnership between the two companies remains to this day.

Now, a very large portion of the company’s more than 40 products are on the shelves in most grocery stores, and as a curiosity, it should be noted that Sterling Polish supplies both the Danish and Norwegian royal courts.

Repella

After a few years in the new premises, Repella started producing, among other things, detergents, soaps and fabric softeners for launderettes and industrial laundries. When Hans Glavind Rasmussen began working at Sterling Polish in 1981, it was as marketing manager in Repella, which was sold in 2010. Repella to this day provides printed textiles, dispenser solutions and accessories for the modern laundry and service industry.

Step

In 2007, Sterling Polish launched an effective dishwashing tab under the name Step, which is characterized by its practical outer packaging in the form of plastic containers.